Newspaper advertising for public relations practitioners during the Malaya era 1957-1963
The very first recruitment for a public relations practitioner in Malaysia was encountered in 1948 and was advertised by the federal government of the British Colony in Malaya. This paper examines the subsequent advertisements after Malaya sought independence from the British colonial government. A...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Public Relations Institute of Australia
2020
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/80440/ http://irep.iium.edu.my/80440/1/Newspaper%20advertising%20for%20public%20relations%20practitioners%20APPREN.pdf |
| _version_ | 1848788959005507584 |
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| author | Chang, Peng Kee Arandas, Mohammed Fadel Genapathy, Sivasangari Syed Abdullah Idid, Syed Arabi |
| author_facet | Chang, Peng Kee Arandas, Mohammed Fadel Genapathy, Sivasangari Syed Abdullah Idid, Syed Arabi |
| author_sort | Chang, Peng Kee |
| building | IIUM Repository |
| collection | Online Access |
| description | The very first recruitment for a public relations practitioner in Malaysia was encountered in 1948 and was advertised by the federal government of the British Colony in Malaya. This paper examines the subsequent advertisements after Malaya sought independence from the British colonial government. A total of eleven recruitment advertisements were found before the formation of Malaysia on the 16th September 1963. This paper outlines the advertisers, the titles of positions, as well as their qualifications and duties. The results show that the job requirement mainly came from the federal and local governments. Generally, the duties were related to
information services and some specific responsibilities. |
| first_indexed | 2025-11-14T17:49:06Z |
| format | Article |
| id | iium-80440 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T17:49:06Z |
| publishDate | 2020 |
| publisher | Public Relations Institute of Australia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-804402021-02-23T14:58:18Z http://irep.iium.edu.my/80440/ Newspaper advertising for public relations practitioners during the Malaya era 1957-1963 Chang, Peng Kee Arandas, Mohammed Fadel Genapathy, Sivasangari Syed Abdullah Idid, Syed Arabi P87 Communication. Mass media The very first recruitment for a public relations practitioner in Malaysia was encountered in 1948 and was advertised by the federal government of the British Colony in Malaya. This paper examines the subsequent advertisements after Malaya sought independence from the British colonial government. A total of eleven recruitment advertisements were found before the formation of Malaysia on the 16th September 1963. This paper outlines the advertisers, the titles of positions, as well as their qualifications and duties. The results show that the job requirement mainly came from the federal and local governments. Generally, the duties were related to information services and some specific responsibilities. Public Relations Institute of Australia 2020 Article PeerReviewed application/pdf en http://irep.iium.edu.my/80440/1/Newspaper%20advertising%20for%20public%20relations%20practitioners%20APPREN.pdf Chang, Peng Kee and Arandas, Mohammed Fadel and Genapathy, Sivasangari and Syed Abdullah Idid, Syed Arabi (2020) Newspaper advertising for public relations practitioners during the Malaya era 1957-1963. Asia Pacific Public Relations Journal, 22. pp. 1-8. E-ISSN 1839-8227 https://www.pria.com.au/public/38/files/Asia%20Pacific%20PR%20Journal/Volume%2022/Kee_volume22.pdf |
| spellingShingle | P87 Communication. Mass media Chang, Peng Kee Arandas, Mohammed Fadel Genapathy, Sivasangari Syed Abdullah Idid, Syed Arabi Newspaper advertising for public relations practitioners during the Malaya era 1957-1963 |
| title | Newspaper advertising for public relations practitioners during the Malaya era 1957-1963 |
| title_full | Newspaper advertising for public relations practitioners during the Malaya era 1957-1963 |
| title_fullStr | Newspaper advertising for public relations practitioners during the Malaya era 1957-1963 |
| title_full_unstemmed | Newspaper advertising for public relations practitioners during the Malaya era 1957-1963 |
| title_short | Newspaper advertising for public relations practitioners during the Malaya era 1957-1963 |
| title_sort | newspaper advertising for public relations practitioners during the malaya era 1957-1963 |
| topic | P87 Communication. Mass media |
| url | http://irep.iium.edu.my/80440/ http://irep.iium.edu.my/80440/ http://irep.iium.edu.my/80440/1/Newspaper%20advertising%20for%20public%20relations%20practitioners%20APPREN.pdf |