PR practitioners’ roles in crisis management: Malaysian perspectives

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PR practitioners’ roles in crisis management: Malaysian perspectives

Crisis refers to any occurrence that disturbs a normal routine of individuals or organisations and that inflicts undesirable consequences. Strategic management of a crisis is instrumental to lessen the undesirable impact to those affected. Over the years, scholars have developed theoretical framewor...

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Bibliographic Details
Main Authors:	Ahmad, Zeti Azreen, Syed Abdullah Idid, Syed Arabi
Format:	Article
Language:	English
Published:	University of Newcastle, Australia 2020
Subjects:	P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/80439/ http://irep.iium.edu.my/80439/1/80439_PR%20practitioners%E2%80%99%20roles%20in%20crisis%20management.pdf

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