Netflix, Muslims and cultural imperialism
What do most people do when in quarantine? They watch Netflix. While most businesses are at their wits end trying to deal with the impact of the COVID-19 health crisis, Netflix is capitalising on people under lockdown. The streaming service has more than doubled its subscription since the world s...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IIUM Today
2020
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/80312/ http://irep.iium.edu.my/80312/1/80312_Netflix%2C%20Muslims%20and%20Cultural%20Imperialism.pdf |
| Summary: | What do most people do when in quarantine? They watch Netflix. While most businesses are at their wits end trying to deal with the impact of the COVID-19 health crisis, Netflix is capitalising on people under lockdown.
The streaming service has more than doubled its subscription since the world started to stay home in early 2020. (https://www.thestar.com.my/business/business-news/2020/04/22/netflix-doubles-expected-signups-but-warns-coronavirus-boost-may-fade).
So what is Netflix really? It is a streaming service that provides on-demand online entertainment source for TV shows, movies and other streaming content. It provides an alternative to cable and satellite on demand service, often at a lower cost. Some other popular streaming services include Youtube and Hulu which stream films and television shows; Spotify and Apple Music, which stream music; and the video game streaming sites Twitch, and Mixer.
These new streaming media have rapidly changed the media landscape by providing content that are hyper individualised. In contrast to traditional mass media where the same content is indiscriminately broadcast to the audience, streaming media allows the audiences to choose, design and control their content and viewership. |
|---|