The early days of public relations in British Malaya: winning the hearts and minds of the Empire
This article traces the early form of public information services during the colonial period to provide new insights into the historical development of Malaysia’s public relations. The first formal information agency created in 1910 was based in London to promote the early practices of public rela...
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| Format: | Article |
| Language: | English English |
| Published: |
Elsevier Ltd
2020
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| Online Access: | http://irep.iium.edu.my/80262/ http://irep.iium.edu.my/80262/1/80262_The%20early%20days%20of%20public%20relations%20in%20British%20Malaya.pdf http://irep.iium.edu.my/80262/2/80262_The%20early%20days%20of%20public%20relations%20in%20British%20Malaya_SCOPUS.pdf |
| _version_ | 1848788926309859328 |
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| author | Souket, Rizwanah Syed Abdullah Idid, Syed Arabi |
| author_facet | Souket, Rizwanah Syed Abdullah Idid, Syed Arabi |
| author_sort | Souket, Rizwanah |
| building | IIUM Repository |
| collection | Online Access |
| description | This article traces the early form of public information services during the colonial period to provide new
insights into the historical development of Malaysia’s public relations. The first formal information agency
created in 1910 was based in London to promote the early practices of public relations for British Malaya and its
interests in Britain. British consolidation during the years of economic boom and depression, until the
achievement of Malaysian Independence, was aided by the early information services. The article makes an
alternative argument about the beginnings of Malaysian public relations based on colonial economic and political
interest as against other previously held views |
| first_indexed | 2025-11-14T17:48:35Z |
| format | Article |
| id | iium-80262 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T17:48:35Z |
| publishDate | 2020 |
| publisher | Elsevier Ltd |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-802622020-05-08T13:29:58Z http://irep.iium.edu.my/80262/ The early days of public relations in British Malaya: winning the hearts and minds of the Empire Souket, Rizwanah Syed Abdullah Idid, Syed Arabi H61.8 Communication of information This article traces the early form of public information services during the colonial period to provide new insights into the historical development of Malaysia’s public relations. The first formal information agency created in 1910 was based in London to promote the early practices of public relations for British Malaya and its interests in Britain. British consolidation during the years of economic boom and depression, until the achievement of Malaysian Independence, was aided by the early information services. The article makes an alternative argument about the beginnings of Malaysian public relations based on colonial economic and political interest as against other previously held views Elsevier Ltd 2020-02-27 Article PeerReviewed application/pdf en http://irep.iium.edu.my/80262/1/80262_The%20early%20days%20of%20public%20relations%20in%20British%20Malaya.pdf application/pdf en http://irep.iium.edu.my/80262/2/80262_The%20early%20days%20of%20public%20relations%20in%20British%20Malaya_SCOPUS.pdf Souket, Rizwanah and Syed Abdullah Idid, Syed Arabi (2020) The early days of public relations in British Malaya: winning the hearts and minds of the Empire. Public Relations Review, 46 (2). pp. 1-6. ISSN 0363-8111 https://www.sciencedirect.com/science/article/abs/pii/S0363811120300151 10.1016/j.pubrev.2020.101894 |
| spellingShingle | H61.8 Communication of information Souket, Rizwanah Syed Abdullah Idid, Syed Arabi The early days of public relations in British Malaya: winning the hearts and minds of the Empire |
| title | The early days of public relations in British Malaya: winning the hearts and minds of the Empire |
| title_full | The early days of public relations in British Malaya: winning the hearts and minds of the Empire |
| title_fullStr | The early days of public relations in British Malaya: winning the hearts and minds of the Empire |
| title_full_unstemmed | The early days of public relations in British Malaya: winning the hearts and minds of the Empire |
| title_short | The early days of public relations in British Malaya: winning the hearts and minds of the Empire |
| title_sort | early days of public relations in british malaya: winning the hearts and minds of the empire |
| topic | H61.8 Communication of information |
| url | http://irep.iium.edu.my/80262/ http://irep.iium.edu.my/80262/ http://irep.iium.edu.my/80262/ http://irep.iium.edu.my/80262/1/80262_The%20early%20days%20of%20public%20relations%20in%20British%20Malaya.pdf http://irep.iium.edu.my/80262/2/80262_The%20early%20days%20of%20public%20relations%20in%20British%20Malaya_SCOPUS.pdf |