The early days of public relations in British Malaya: winning the hearts and minds of the Empire
This article traces the early form of public information services during the colonial period to provide new insights into the historical development of Malaysia’s public relations. The first formal information agency created in 1910 was based in London to promote the early practices of public rela...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
Elsevier Ltd
2020
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/80262/ http://irep.iium.edu.my/80262/1/80262_The%20early%20days%20of%20public%20relations%20in%20British%20Malaya.pdf http://irep.iium.edu.my/80262/2/80262_The%20early%20days%20of%20public%20relations%20in%20British%20Malaya_SCOPUS.pdf |
| Summary: | This article traces the early form of public information services during the colonial period to provide new
insights into the historical development of Malaysia’s public relations. The first formal information agency
created in 1910 was based in London to promote the early practices of public relations for British Malaya and its
interests in Britain. British consolidation during the years of economic boom and depression, until the
achievement of Malaysian Independence, was aided by the early information services. The article makes an
alternative argument about the beginnings of Malaysian public relations based on colonial economic and political
interest as against other previously held views |
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