Assessing the use of linear regression analysis in examining service quality and customer satisfaction relationship in premium casual restaurants (PCR) in Subang Jaya (Klang
Valley) Malaysia

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Assessing the use of linear regression analysis in examining service quality and customer satisfaction relationship in premium casual restaurants (PCR) in Subang Jaya (Klang Valley) Malaysia

Many urban Malaysians are attracted to the moderately-priced food that is usually served in a casual atmosphere. Its popularity has given rise to its potential business in the foodservice industry. The sudden increase in the number of Premium casual restaurants (PCR), however, creates a stiff compe...

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Bibliographic Details
Main Authors:	Saad, Mazni, Abukhalifeh, Alaa Nimer, Slamat, Syafiq Syaheer, TengkuYacob, Tengku Nor Farah Farhanah
Format:	Article
Language:	English
Published:	GMP Press & Printing Co. 2020
Subjects:	HD28 Management. Industrial Management
Online Access:	http://irep.iium.edu.my/80184/ http://irep.iium.edu.my/80184/1/riber_9-s2_44_h19-044_369-379.pdf

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