The role of Halal certification on purchase intention towards food products from MENA countries: a SEM study

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The role of Halal certification on purchase intention towards food products from MENA countries: a SEM study

Kullu Halal (all Halal) is a concept that is highly applied in the Middle Eastern and North African (MENA) region as the majority of the population is Muslim. Many products from non-Muslim countries are also exported to the MENA countries and some of them are exposed to animal-based ingredients. Hal...

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Bibliographic Details
Main Authors:	Perdana, Firdaus Fanny Putera, Jan, Muhammad Tahir, Altunişik, Remzi, Jaswir, Irwandi, Muflih, Betania Kartika
Format:	Article
Language:	English
Published:	BI Institute 2019
Subjects:	BPH Islamic Economics H Social Sciences (General) TP368 Food processing and manufacture
Online Access:	http://irep.iium.edu.my/80044/ http://irep.iium.edu.my/80044/1/80044_The%20role%20of%20halal%20certification.pdf

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