Exploring the user engagement factors in computer mediated communication

User engagement can be defined as the perception of the user to qualify the experience towards certain application, which focus on the positive aspects of the interaction through Internet in the context of the desire to use it continuously and for longer time. It is fundamental concept in the des...

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Main Authors: Lubis, Muharman, Khairiansyah, Alfi, Adrian, Qadhli Jafar, Almaarif, Ahmad
Format: Proceeding Paper
Language:English
English
Published: Institute of Physics Publishing 2019
Online Access:http://irep.iium.edu.my/79727/
http://irep.iium.edu.my/79727/1/79727_Exploring%20the%20User%20Engagement%20Factors%20_conf.%20article.pdf
http://irep.iium.edu.my/79727/2/79727_Exploring%20the%20User%20Engagement%20Factors%20_scopus.pdf
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author Lubis, Muharman
Khairiansyah, Alfi
Adrian, Qadhli Jafar
Almaarif, Ahmad
author_facet Lubis, Muharman
Khairiansyah, Alfi
Adrian, Qadhli Jafar
Almaarif, Ahmad
author_sort Lubis, Muharman
building IIUM Repository
collection Online Access
description User engagement can be defined as the perception of the user to qualify the experience towards certain application, which focus on the positive aspects of the interaction through Internet in the context of the desire to use it continuously and for longer time. It is fundamental concept in the design of online applications regardless of the platform, driven by the observation that successful applications are not only used but those that work. However, user engagement in the technology advancement is a paradox phenomenon, as they recognize the potentiality but reluctant to adopt or they realize its use to solve problem but prefer the other solution for longer of time. The usual ways to evaluate them can be through self-report measures, observational methods, speech analysis or web analytics. These methods represent different compensations in term of configuration, the size of object and the scale of data to be collected. For example, some study might find detail and deep analysis but they are limited in term of generalizability, while the other might found out resourceful but denies the user reasoning and the context. During this millennial, the diffusion of innovation became the acceptable theory that majority academician and practical expert use to explain the phenomenon of the reason and factor to adopt certain product. Therefore, due to the assumption of several factors such as technology advancement and paradigm shift, this study want to explore current situation in the user engagement factors, which focused to computer mediated communication.
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format Proceeding Paper
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institution International Islamic University Malaysia
institution_category Local University
language English
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spelling iium-797272020-07-05T04:12:41Z http://irep.iium.edu.my/79727/ Exploring the user engagement factors in computer mediated communication Lubis, Muharman Khairiansyah, Alfi Adrian, Qadhli Jafar Almaarif, Ahmad User engagement can be defined as the perception of the user to qualify the experience towards certain application, which focus on the positive aspects of the interaction through Internet in the context of the desire to use it continuously and for longer time. It is fundamental concept in the design of online applications regardless of the platform, driven by the observation that successful applications are not only used but those that work. However, user engagement in the technology advancement is a paradox phenomenon, as they recognize the potentiality but reluctant to adopt or they realize its use to solve problem but prefer the other solution for longer of time. The usual ways to evaluate them can be through self-report measures, observational methods, speech analysis or web analytics. These methods represent different compensations in term of configuration, the size of object and the scale of data to be collected. For example, some study might find detail and deep analysis but they are limited in term of generalizability, while the other might found out resourceful but denies the user reasoning and the context. During this millennial, the diffusion of innovation became the acceptable theory that majority academician and practical expert use to explain the phenomenon of the reason and factor to adopt certain product. Therefore, due to the assumption of several factors such as technology advancement and paradigm shift, this study want to explore current situation in the user engagement factors, which focused to computer mediated communication. Institute of Physics Publishing 2019-07-19 Proceeding Paper NonPeerReviewed application/pdf en http://irep.iium.edu.my/79727/1/79727_Exploring%20the%20User%20Engagement%20Factors%20_conf.%20article.pdf application/pdf en http://irep.iium.edu.my/79727/2/79727_Exploring%20the%20User%20Engagement%20Factors%20_scopus.pdf Lubis, Muharman and Khairiansyah, Alfi and Adrian, Qadhli Jafar and Almaarif, Ahmad (2019) Exploring the user engagement factors in computer mediated communication. In: "3rd International Conference on Computing and Applied Informatics 2018, ICCAI 2018", 18 - 19 September 2018, Santika Premiere Dyandra Hotel and ConventionMedan, Sumatera Utara; Indonesia. https://iopscience.iop.org/article/10.1088/1742-6596/1235/1/012040/pdf 10.1088/1742-6596/1235/1/012040
spellingShingle Lubis, Muharman
Khairiansyah, Alfi
Adrian, Qadhli Jafar
Almaarif, Ahmad
Exploring the user engagement factors in computer mediated communication
title Exploring the user engagement factors in computer mediated communication
title_full Exploring the user engagement factors in computer mediated communication
title_fullStr Exploring the user engagement factors in computer mediated communication
title_full_unstemmed Exploring the user engagement factors in computer mediated communication
title_short Exploring the user engagement factors in computer mediated communication
title_sort exploring the user engagement factors in computer mediated communication
url http://irep.iium.edu.my/79727/
http://irep.iium.edu.my/79727/
http://irep.iium.edu.my/79727/
http://irep.iium.edu.my/79727/1/79727_Exploring%20the%20User%20Engagement%20Factors%20_conf.%20article.pdf
http://irep.iium.edu.my/79727/2/79727_Exploring%20the%20User%20Engagement%20Factors%20_scopus.pdf