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Assessing corporate brand equity of public universities

Brand equity studies focus heavily on the brands of profit-based organisations. Similarly in Malaysia, while there have been a number of studies on leading brands owned by profit-based organisations (e.g. Petronas, Air Asia and Maxis), few studies have explored branding in relation to not-for-prof...

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Bibliographic Details
Main Authors:	Md Noor, Shuhaida, Abdul Manan, Kamaruzzaman, Abdul Kuthoos, Haja Mydin
Format:	Article
Language:	English English English
Published:	Universiti Kebangsaan Malaysia Press 2019
Subjects:	LB2300 Higher Education
Online Access:	http://irep.iium.edu.my/78887/ http://irep.iium.edu.my/78887/1/78887_Assessing%20corporate%20brand%20equity.pdf http://irep.iium.edu.my/78887/2/78887_Assessing%20corporate%20brand%20equity_SCOPUS.pdf http://irep.iium.edu.my/78887/13/78887_Assessing%20corporate%20brand%20equity_WOS.pdf

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