The acceptance of gamified smart tourism application: mobile augmented reality in Malaysia's tourism

The acceptance of gamified smart tourism application: mobile augmented reality in Malaysia's tourism

The current travelling and visitation method are needing a change or else, the sustainability of tourism of a place would face serious consequences. The adoption of technology was rather slow to be implemented as stakeholders and businesses hesitate to take risks and gave unrealistic goals and expec...

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Bibliographic Details
Main Authors: Johar, Muhammad Izzat, Saad, Mazni
Format: Proceeding Paper
Language:English
Published: 2019
Subjects:
GV Recreation Leisure
Online Access:http://irep.iium.edu.my/78835/
http://irep.iium.edu.my/78835/1/39%2039%20The%20acceptance%20of%20gamified%20smart%20tourism%20application%20mobile%20augmented%20reality%20in%20Malaysia%20tourism.pdf

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