The effectiveness of travel blogs on consumers’ travel planning

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The effectiveness of travel blogs on consumers’ travel planning

This research explores the effectiveness of travel blogs on consumers’ travel planning through information search, decision making and visual communication. There is an uncertainty of tourist services information from travel blogs that have affected consumers’ travel planning in addition to the func...

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Bibliographic Details
Main Authors:	Rizal, Ali Faris, Saad, Mazni
Format:	Proceeding Paper
Language:	English
Published:	2019
Subjects:	H61.8 Communication of information
Online Access:	http://irep.iium.edu.my/78813/ http://irep.iium.edu.my/78813/1/9%20The%20effectiveness%20of%20travel%20blogs.pdf

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