Islamic and Western ethics in advertising

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Islamic and Western ethics in advertising

Ethical advertising and Islamic advertising appear dissimilar as the former refers to Western ethics and the latter Islamic ethics. The question of whether ethical advertising should be used in place of Islamic advertising is raised in the paper. This discussion is significant as selecting an apt co...

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Bibliographic Details
Main Author:	Mokhtar, Aida
Format:	Article
Language:	English
Published:	Kulliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia, 2019
Subjects:	BJ Ethics P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/78788/ http://irep.iium.edu.my/78788/1/78788_Islamic%20and%20Western%20Ethics%20in%20Advertising.pdf

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