Selection of mobile network operator using analytic hierarchy process (AHP)
In Malaysia, Celcom, Maxis and DiGi are the most familiar mobile network operator subscribed by Malaysian. These three operators promote a variety of packages to attract mobile users. In this paper an Analytic Hierarchy Process model is built up to solve the multi-criteria decision making problem in...
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| Format: | Article |
| Language: | English |
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AENSI Publishing
2013
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| Online Access: | http://irep.iium.edu.my/78702/ http://irep.iium.edu.my/78702/1/Selection_of_Mobile_Network_Operator_Usi.pdf |
| _version_ | 1848788654284079104 |
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| author | Hassan, Nasruddin Ahmad, Norfaieqah Wan Mohd. Aminuddin, Wan Malissa |
| author_facet | Hassan, Nasruddin Ahmad, Norfaieqah Wan Mohd. Aminuddin, Wan Malissa |
| author_sort | Hassan, Nasruddin |
| building | IIUM Repository |
| collection | Online Access |
| description | In Malaysia, Celcom, Maxis and DiGi are the most familiar mobile network operator subscribed by Malaysian. These three operators promote a variety of packages to attract mobile users. In this paper an Analytic Hierarchy Process model is built up to solve the multi-criteria decision making problem in selecting the most suitable mobile network operator. Four criteria associated with mobile network operator were considered and questionnaires regarding selection of mobile network operators were distributed. Celcom is found to be the most preferable mobile network operator while monthly commitment becomes the most important criteria in the selection process followed by monthly charges, rewards and value added services. |
| first_indexed | 2025-11-14T17:44:16Z |
| format | Article |
| id | iium-78702 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T17:44:16Z |
| publishDate | 2013 |
| publisher | AENSI Publishing |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-787022020-03-12T07:59:26Z http://irep.iium.edu.my/78702/ Selection of mobile network operator using analytic hierarchy process (AHP) Hassan, Nasruddin Ahmad, Norfaieqah Wan Mohd. Aminuddin, Wan Malissa QA Mathematics In Malaysia, Celcom, Maxis and DiGi are the most familiar mobile network operator subscribed by Malaysian. These three operators promote a variety of packages to attract mobile users. In this paper an Analytic Hierarchy Process model is built up to solve the multi-criteria decision making problem in selecting the most suitable mobile network operator. Four criteria associated with mobile network operator were considered and questionnaires regarding selection of mobile network operators were distributed. Celcom is found to be the most preferable mobile network operator while monthly commitment becomes the most important criteria in the selection process followed by monthly charges, rewards and value added services. AENSI Publishing 2013-01 Article PeerReviewed application/pdf en http://irep.iium.edu.my/78702/1/Selection_of_Mobile_Network_Operator_Usi.pdf Hassan, Nasruddin and Ahmad, Norfaieqah and Wan Mohd. Aminuddin, Wan Malissa (2013) Selection of mobile network operator using analytic hierarchy process (AHP). Advances in Natural and Applied Sciences, 7 (1). pp. 1-5. ISSN 1995-0772 http://www.aensiweb.com/old/anas/2013/1-5.pdf |
| spellingShingle | QA Mathematics Hassan, Nasruddin Ahmad, Norfaieqah Wan Mohd. Aminuddin, Wan Malissa Selection of mobile network operator using analytic hierarchy process (AHP) |
| title | Selection of mobile network operator using analytic hierarchy process (AHP) |
| title_full | Selection of mobile network operator using analytic hierarchy process (AHP) |
| title_fullStr | Selection of mobile network operator using analytic hierarchy process (AHP) |
| title_full_unstemmed | Selection of mobile network operator using analytic hierarchy process (AHP) |
| title_short | Selection of mobile network operator using analytic hierarchy process (AHP) |
| title_sort | selection of mobile network operator using analytic hierarchy process (ahp) |
| topic | QA Mathematics |
| url | http://irep.iium.edu.my/78702/ http://irep.iium.edu.my/78702/ http://irep.iium.edu.my/78702/1/Selection_of_Mobile_Network_Operator_Usi.pdf |