Readiness to implement revenue diversification strategies by Malaysian public universities
The objective of this paper is to investigate the factors affecting the readiness (in terms of change commitment and change efficacy) of the public universities in Malaysia to implement revenue diversification strategies. Based on the Weiner’s (2009) theory of organisational readiness for change, th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Accounting Research Institute (ARI), UiTM Shah Alam
2019
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| Online Access: | http://irep.iium.edu.my/78456/ http://irep.iium.edu.my/78456/1/78456_Readiness%20to%20Implement%20Revenue.pdf |
| _version_ | 1848788611737059328 |
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| author | Ismail, Suhaiza Nik Ahmad, Nik Nazli Siraj, Siti Alawiah |
| author_facet | Ismail, Suhaiza Nik Ahmad, Nik Nazli Siraj, Siti Alawiah |
| author_sort | Ismail, Suhaiza |
| building | IIUM Repository |
| collection | Online Access |
| description | The objective of this paper is to investigate the factors affecting the readiness (in terms of change commitment and change efficacy) of the public universities in Malaysia to implement revenue diversification strategies. Based on the Weiner’s (2009) theory of organisational readiness for change, this study uses a questionnaire survey of senior administrators of public universities in Malaysia. A total of 69 completed questionnaires were received. Multiple regression and correlation were used to examine the factors affecting readiness to implement revenue diversification strategies. The results reveal that change valence positively influences change commitment and change efficacy. In addition, task knowledge and resource availability have significant positive impact on change efficacy and change commitment respectively. This is among the first studies to provide empirical evidence of factors influencing the readiness of universities to adopt revenue diversification strategies to attain financial sustainability, using the theory of organisational readiness for change. |
| first_indexed | 2025-11-14T17:43:35Z |
| format | Article |
| id | iium-78456 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T17:43:35Z |
| publishDate | 2019 |
| publisher | Accounting Research Institute (ARI), UiTM Shah Alam |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-784562020-02-17T02:44:34Z http://irep.iium.edu.my/78456/ Readiness to implement revenue diversification strategies by Malaysian public universities Ismail, Suhaiza Nik Ahmad, Nik Nazli Siraj, Siti Alawiah HJ2240 Revenue. Taxation L Education (General) The objective of this paper is to investigate the factors affecting the readiness (in terms of change commitment and change efficacy) of the public universities in Malaysia to implement revenue diversification strategies. Based on the Weiner’s (2009) theory of organisational readiness for change, this study uses a questionnaire survey of senior administrators of public universities in Malaysia. A total of 69 completed questionnaires were received. Multiple regression and correlation were used to examine the factors affecting readiness to implement revenue diversification strategies. The results reveal that change valence positively influences change commitment and change efficacy. In addition, task knowledge and resource availability have significant positive impact on change efficacy and change commitment respectively. This is among the first studies to provide empirical evidence of factors influencing the readiness of universities to adopt revenue diversification strategies to attain financial sustainability, using the theory of organisational readiness for change. Accounting Research Institute (ARI), UiTM Shah Alam 2019 Article PeerReviewed application/pdf en http://irep.iium.edu.my/78456/1/78456_Readiness%20to%20Implement%20Revenue.pdf Ismail, Suhaiza and Nik Ahmad, Nik Nazli and Siraj, Siti Alawiah (2019) Readiness to implement revenue diversification strategies by Malaysian public universities. Management & Accounting Review, 18 (3). pp. 69-94. ISSN 2550-1895 http://arionline.uitm.edu.my/ojs/index.php/MAR/article/view/891 http://dx.doi.org/10.24191/mar.v18i3.891. |
| spellingShingle | HJ2240 Revenue. Taxation L Education (General) Ismail, Suhaiza Nik Ahmad, Nik Nazli Siraj, Siti Alawiah Readiness to implement revenue diversification strategies by Malaysian public universities |
| title | Readiness to implement revenue diversification strategies
by Malaysian public universities |
| title_full | Readiness to implement revenue diversification strategies
by Malaysian public universities |
| title_fullStr | Readiness to implement revenue diversification strategies
by Malaysian public universities |
| title_full_unstemmed | Readiness to implement revenue diversification strategies
by Malaysian public universities |
| title_short | Readiness to implement revenue diversification strategies
by Malaysian public universities |
| title_sort | readiness to implement revenue diversification strategies
by malaysian public universities |
| topic | HJ2240 Revenue. Taxation L Education (General) |
| url | http://irep.iium.edu.my/78456/ http://irep.iium.edu.my/78456/ http://irep.iium.edu.my/78456/ http://irep.iium.edu.my/78456/1/78456_Readiness%20to%20Implement%20Revenue.pdf |