Adopting e-hailing application among Malaysian millennials.

e-hailing apps dominate the public taxi transport sector all over the globe. Different researchers study this disruptive business model from a different perspective. The current researchers look at this phenomenon from the technology acceptance perspective. Technology Acceptance Model (TAM) make t...

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Main Authors: Mohamed Razi, Mohamed Jalaldeen, Mohd Tamrin, Mohd Izzuddin, Mohd. Nor, Rizal
Format: Proceeding Paper
Language:English
English
Published: IEEE 2020
Subjects:
Online Access:http://irep.iium.edu.my/78417/
http://irep.iium.edu.my/78417/1/78417_Adopting%20e-hailing%20Application_complete.pdf
http://irep.iium.edu.my/78417/7/78417_Adopting%20e-hailing%20Application%20among%20Malaysiazn_scopus.pdf
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author Mohamed Razi, Mohamed Jalaldeen
Mohd Tamrin, Mohd Izzuddin
Mohd. Nor, Rizal
author_facet Mohamed Razi, Mohamed Jalaldeen
Mohd Tamrin, Mohd Izzuddin
Mohd. Nor, Rizal
author_sort Mohamed Razi, Mohamed Jalaldeen
building IIUM Repository
collection Online Access
description e-hailing apps dominate the public taxi transport sector all over the globe. Different researchers study this disruptive business model from a different perspective. The current researchers look at this phenomenon from the technology acceptance perspective. Technology Acceptance Model (TAM) make the base for the study. The variables Performance Expectancy (PE) and the Effort Expectancy (EE) and another two variables Trust, and Enjoyment are also considered in this study. Data were collected from 352 university students who are millennials. Out of the four hypotheses proposed, Effort Expectancy (H2), Trust (H3), and Enjoyment (H4) positively influence Intention. The hypothesis related to PE (H1) was not supported. Implications are discussed.
first_indexed 2025-11-14T17:43:29Z
format Proceeding Paper
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institution International Islamic University Malaysia
institution_category Local University
language English
English
last_indexed 2025-11-14T17:43:29Z
publishDate 2020
publisher IEEE
recordtype eprints
repository_type Digital Repository
spelling iium-784172021-03-23T08:42:02Z http://irep.iium.edu.my/78417/ Adopting e-hailing application among Malaysian millennials. Mohamed Razi, Mohamed Jalaldeen Mohd Tamrin, Mohd Izzuddin Mohd. Nor, Rizal T Technology (General) T175 Industrial research. Research and development e-hailing apps dominate the public taxi transport sector all over the globe. Different researchers study this disruptive business model from a different perspective. The current researchers look at this phenomenon from the technology acceptance perspective. Technology Acceptance Model (TAM) make the base for the study. The variables Performance Expectancy (PE) and the Effort Expectancy (EE) and another two variables Trust, and Enjoyment are also considered in this study. Data were collected from 352 university students who are millennials. Out of the four hypotheses proposed, Effort Expectancy (H2), Trust (H3), and Enjoyment (H4) positively influence Intention. The hypothesis related to PE (H1) was not supported. Implications are discussed. IEEE 2020-01 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/78417/1/78417_Adopting%20e-hailing%20Application_complete.pdf application/pdf en http://irep.iium.edu.my/78417/7/78417_Adopting%20e-hailing%20Application%20among%20Malaysiazn_scopus.pdf Mohamed Razi, Mohamed Jalaldeen and Mohd Tamrin, Mohd Izzuddin and Mohd. Nor, Rizal (2020) Adopting e-hailing application among Malaysian millennials. In: "The 7th International Conference on Cyber and IT Service Management (CITSM 2019)", 4 - 6 Nov 2019, Jakarta, Indonesia. https://ieeexplore-ieee-org.ezproxy.um.edu.my/stamp/stamp.jsp?tp=&arnumber=8965401 10.1109/CITSM47753.2019.8965401
spellingShingle T Technology (General)
T175 Industrial research. Research and development
Mohamed Razi, Mohamed Jalaldeen
Mohd Tamrin, Mohd Izzuddin
Mohd. Nor, Rizal
Adopting e-hailing application among Malaysian millennials.
title Adopting e-hailing application among Malaysian millennials.
title_full Adopting e-hailing application among Malaysian millennials.
title_fullStr Adopting e-hailing application among Malaysian millennials.
title_full_unstemmed Adopting e-hailing application among Malaysian millennials.
title_short Adopting e-hailing application among Malaysian millennials.
title_sort adopting e-hailing application among malaysian millennials.
topic T Technology (General)
T175 Industrial research. Research and development
url http://irep.iium.edu.my/78417/
http://irep.iium.edu.my/78417/
http://irep.iium.edu.my/78417/
http://irep.iium.edu.my/78417/1/78417_Adopting%20e-hailing%20Application_complete.pdf
http://irep.iium.edu.my/78417/7/78417_Adopting%20e-hailing%20Application%20among%20Malaysiazn_scopus.pdf