Analyzing the push and pull travel motivation factor of youth tourist towards visiting Johor Bahru

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Analyzing the push and pull travel motivation factor of youth tourist towards visiting Johor Bahru

Youth travellers are becoming an increasingly important market for tourism industry players. The trend of youth tourism is expected to rise up to 300 million travellers by 2020 and dominate one sixth of the global tourists’ market. The study has also identified that majority (70 percent) of young pe...

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Bibliographic Details
Main Authors:	Mohd Erfino, Syamim Syauqi, Md Sawari, Siti Salwa
Format:	Proceeding Paper
Language:	English
Published:	Kulliyyah of Languages and Management, International Islamic University Malaysia, Pagoh 2019
Subjects:	GV Recreation Leisure
Online Access:	http://irep.iium.edu.my/78367/ http://irep.iium.edu.my/78367/1/78367_Analyzing%20the%20push%20and%20pull%20travel%20motivation.pdf

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