Determinants of consumer demeanors with regard to halal food
Previous research has shown consumers to be highly aware towards halal food production in Malaysia. However, little research has tried to investigate determinants of consumer demeanors with regard to halal food. The paper presents the results of a survey which was carried out in Malaysia to investig...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English English |
| Published: |
Elite Hall Publishing House
2020
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/78330/ http://irep.iium.edu.my/78330/2/IJIBM_Vol12No2_May2020.pdf http://irep.iium.edu.my/78330/13/78330_Determinants%20of%20consumer%20demeanors%20with%20regard%20to%20halal%20food.pdf |
| _version_ | 1848788590153170944 |
|---|---|
| author | Md Sawari, Siti Salwa Ghazali, Mohd Al'Ikhsan Jumahat, Tajulashikin |
| author_facet | Md Sawari, Siti Salwa Ghazali, Mohd Al'Ikhsan Jumahat, Tajulashikin |
| author_sort | Md Sawari, Siti Salwa |
| building | IIUM Repository |
| collection | Online Access |
| description | Previous research has shown consumers to be highly aware towards halal food production in Malaysia. However, little research has tried to investigate determinants of consumer demeanors with regard to halal food. The paper presents the results of a survey which was carried out in Malaysia to investigate the formation of consumer demeanors towards halal food production. This study involved 150 Muslim consumer in Malaysia. All respondents completed a set of self-developed questionnaire. The tools for statistical analysis employed in this study were descriptive, and confirmatory factor analysis (CFA)
using IBM SPSS 20.0. Results show that Malaysian consumers turned out to be significantly have positive demeanor towards halal foods. The pattern matrix revealed that 17 items were loaded into four determinants; attitude, perceived behavioural control, subjective norm and religious belief. Overall, the present study has given a meaningful information to all consumers about halal food, therefore it is a valuable guideline for them to choose the right food in the market. |
| first_indexed | 2025-11-14T17:43:14Z |
| format | Article |
| id | iium-78330 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T17:43:14Z |
| publishDate | 2020 |
| publisher | Elite Hall Publishing House |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-783302020-11-13T07:46:47Z http://irep.iium.edu.my/78330/ Determinants of consumer demeanors with regard to halal food Md Sawari, Siti Salwa Ghazali, Mohd Al'Ikhsan Jumahat, Tajulashikin BF Psychology BL Religion H Social Sciences (General) Previous research has shown consumers to be highly aware towards halal food production in Malaysia. However, little research has tried to investigate determinants of consumer demeanors with regard to halal food. The paper presents the results of a survey which was carried out in Malaysia to investigate the formation of consumer demeanors towards halal food production. This study involved 150 Muslim consumer in Malaysia. All respondents completed a set of self-developed questionnaire. The tools for statistical analysis employed in this study were descriptive, and confirmatory factor analysis (CFA) using IBM SPSS 20.0. Results show that Malaysian consumers turned out to be significantly have positive demeanor towards halal foods. The pattern matrix revealed that 17 items were loaded into four determinants; attitude, perceived behavioural control, subjective norm and religious belief. Overall, the present study has given a meaningful information to all consumers about halal food, therefore it is a valuable guideline for them to choose the right food in the market. Elite Hall Publishing House 2020-05 Article PeerReviewed application/pdf en http://irep.iium.edu.my/78330/2/IJIBM_Vol12No2_May2020.pdf application/pdf en http://irep.iium.edu.my/78330/13/78330_Determinants%20of%20consumer%20demeanors%20with%20regard%20to%20halal%20food.pdf Md Sawari, Siti Salwa and Ghazali, Mohd Al'Ikhsan and Jumahat, Tajulashikin (2020) Determinants of consumer demeanors with regard to halal food. International Journal of Information, Business and Management, 12 (2). pp. 178-183. ISSN 2076-9202 E-ISSN 2218-046X http://ijibm.elitehall.com/IJIBM_Vol12No2_May2020.pdf |
| spellingShingle | BF Psychology BL Religion H Social Sciences (General) Md Sawari, Siti Salwa Ghazali, Mohd Al'Ikhsan Jumahat, Tajulashikin Determinants of consumer demeanors with regard to halal food |
| title | Determinants of consumer demeanors with regard to halal food |
| title_full | Determinants of consumer demeanors with regard to halal food |
| title_fullStr | Determinants of consumer demeanors with regard to halal food |
| title_full_unstemmed | Determinants of consumer demeanors with regard to halal food |
| title_short | Determinants of consumer demeanors with regard to halal food |
| title_sort | determinants of consumer demeanors with regard to halal food |
| topic | BF Psychology BL Religion H Social Sciences (General) |
| url | http://irep.iium.edu.my/78330/ http://irep.iium.edu.my/78330/ http://irep.iium.edu.my/78330/2/IJIBM_Vol12No2_May2020.pdf http://irep.iium.edu.my/78330/13/78330_Determinants%20of%20consumer%20demeanors%20with%20regard%20to%20halal%20food.pdf |