The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context

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The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context

The impact of negative eWOM about certain products on consumers is remarkable. This research is aiming to answer the impact of negative eWOM whether negative eWOM has any specific motives and how it effects over consumers’ purchase intention. A quantitative approach will be employed while questio...

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Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Rahman, Moshiur Mohammad, Kabir, SMH, Abdullah, Shakif
Format:	Proceeding Paper
Language:	English English
Published:	2019
Subjects:	HF5001 Business. Business Administration HF5437 Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://irep.iium.edu.my/78055/ http://irep.iium.edu.my/78055/18/78055%20%20%20%20%20%20The%20Impact%20of%20Negative%20e-WOM%20%20abstract.pdf http://irep.iium.edu.my/78055/16/78055%20proceeding.pdf

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