The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context
The impact of negative eWOM about certain products on consumers is remarkable. This research is aiming to answer the impact of negative eWOM whether negative eWOM has any specific motives and how it effects over consumers’ purchase intention. A quantitative approach will be employed while questio...
| Main Authors: | , , , |
|---|---|
| Format: | Proceeding Paper |
| Language: | English English |
| Published: |
2019
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/78055/ http://irep.iium.edu.my/78055/18/78055%20%20%20%20%20%20The%20Impact%20of%20Negative%20e-WOM%20%20abstract.pdf http://irep.iium.edu.my/78055/16/78055%20proceeding.pdf |
| _version_ | 1848788544923893760 |
|---|---|
| author | Haque, A. K. M. Ahasanul Rahman, Moshiur Mohammad Kabir, SMH Abdullah, Shakif |
| author_facet | Haque, A. K. M. Ahasanul Rahman, Moshiur Mohammad Kabir, SMH Abdullah, Shakif |
| author_sort | Haque, A. K. M. Ahasanul |
| building | IIUM Repository |
| collection | Online Access |
| description | The impact of negative eWOM about certain products on consumers is remarkable. This research
is aiming to answer the impact of negative eWOM whether negative eWOM has any specific
motives and how it effects over consumers’ purchase intention. A quantitative approach will be
employed while questionnaire data will be collected from more than 250 Malaysian consumers
and test empirically a model that incorporates both motives of negative eWOM towards impact
on purchase intention. Structural equation modelling will be used to test the research hypotheses.
The findings will also show the different forms of negative word-of-mouth behaviors which will
be labelled advice seeking, dissonance reduction and altruism while venting negative feelings
proved to be ineffective motive. However, it will show how each of these behaviors varies in
terms of the target consumers towards the motivational analysis. The result will be able to
confirm that negative eWOM motives the consumers and have a significant impact on purchase
intention. This will contribute insights into the neglected area of consumers negative word-of mouth and argues for identification in the forms of consumers which is an important step
towards consumers purchase intention. While in the article, a series of propositions will develop
which future researchers may find useful in advancing research in this area. |
| first_indexed | 2025-11-14T17:42:31Z |
| format | Proceeding Paper |
| id | iium-78055 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T17:42:31Z |
| publishDate | 2019 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-780552020-07-15T06:17:09Z http://irep.iium.edu.my/78055/ The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context Haque, A. K. M. Ahasanul Rahman, Moshiur Mohammad Kabir, SMH Abdullah, Shakif HF5001 Business. Business Administration HF5437 Purchasing. Selling. Sales personnel. Sales executives The impact of negative eWOM about certain products on consumers is remarkable. This research is aiming to answer the impact of negative eWOM whether negative eWOM has any specific motives and how it effects over consumers’ purchase intention. A quantitative approach will be employed while questionnaire data will be collected from more than 250 Malaysian consumers and test empirically a model that incorporates both motives of negative eWOM towards impact on purchase intention. Structural equation modelling will be used to test the research hypotheses. The findings will also show the different forms of negative word-of-mouth behaviors which will be labelled advice seeking, dissonance reduction and altruism while venting negative feelings proved to be ineffective motive. However, it will show how each of these behaviors varies in terms of the target consumers towards the motivational analysis. The result will be able to confirm that negative eWOM motives the consumers and have a significant impact on purchase intention. This will contribute insights into the neglected area of consumers negative word-of mouth and argues for identification in the forms of consumers which is an important step towards consumers purchase intention. While in the article, a series of propositions will develop which future researchers may find useful in advancing research in this area. 2019 Proceeding Paper NonPeerReviewed application/pdf en http://irep.iium.edu.my/78055/18/78055%20%20%20%20%20%20The%20Impact%20of%20Negative%20e-WOM%20%20abstract.pdf application/pdf en http://irep.iium.edu.my/78055/16/78055%20proceeding.pdf Haque, A. K. M. Ahasanul and Rahman, Moshiur Mohammad and Kabir, SMH and Abdullah, Shakif (2019) The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context. In: IIUM International Conference on Business Management (IICBM 2019), 10 - 11 July 2019, Kuala Lumpur. |
| spellingShingle | HF5001 Business. Business Administration HF5437 Purchasing. Selling. Sales personnel. Sales executives Haque, A. K. M. Ahasanul Rahman, Moshiur Mohammad Kabir, SMH Abdullah, Shakif The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context |
| title | The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context |
| title_full | The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context |
| title_fullStr | The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context |
| title_full_unstemmed | The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context |
| title_short | The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context |
| title_sort | impact of negative e-wom on consumers’ purchase intention: the malaysian context |
| topic | HF5001 Business. Business Administration HF5437 Purchasing. Selling. Sales personnel. Sales executives |
| url | http://irep.iium.edu.my/78055/ http://irep.iium.edu.my/78055/18/78055%20%20%20%20%20%20The%20Impact%20of%20Negative%20e-WOM%20%20abstract.pdf http://irep.iium.edu.my/78055/16/78055%20proceeding.pdf |