Factors affecting purchase behaviour of Shariah
compliant hotels: a study from Muslim consumers’
perspective

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Factors affecting purchase behaviour of Shariah compliant hotels: a study from Muslim consumers’ perspective

The present study is undertaken to examine the effects of various factors on Muslim consumers’ purchase behaviour towards Shariah compliant hotels on the basis of the theory of planned behaviour. The data required for the study has been gathered through the distribution of self-administered ques...

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Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Azam, S.M Ferdous, Chowdhury, Naila Anwar
Format:	Article
Language:	English
Published:	Inderscience Enterprises Ltd. 2019
Subjects:	HF5387 Business ethics
Online Access:	http://irep.iium.edu.my/78050/ http://irep.iium.edu.my/78050/1/78050_Factors%20affecting%20purchase%20behaviour%20of%20Shariah.pdf

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