Branding Higher Education Institutions: What It Takes to be Branded

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Branding Higher Education Institutions: What It Takes to be Branded

Over a long period of time, the word ‘brand’ has been used in business, marketing and advertising to distinguish the product of one unique seller from another. Today, we are living in a world of ‘customerisation’ in which customers opt for a product based on their desirability and according to their...

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Bibliographic Details
Main Author:	Amzat, Ismail Hussein
Format:	Book Chapter
Language:	English
Published:	SPRINGER 2016
Subjects:	LB2300 Higher Education
Online Access:	http://irep.iium.edu.my/78010/ http://irep.iium.edu.my/78010/2/amzat2016.pdf

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