The use of social media for trip planning process: study of domestic tourists to Pahang

The use of social media for trip planning process: study of domestic tourists to Pahang

In recent years, the use and reliance of social media by tourists have increased. Social media becomes the alternative to traditional media in the process of trip planning and travel decisions. This study aims to identify the influences of social media towards the trip planning process, which are...

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Bibliographic Details
Main Authors: Fouzai @ Fauzi, Fatin Shafiqa, Abdul Latif, Samshul Amry
Format: Proceeding Paper
Language:English
Published: Kulliyyah of Languages and Management, International Islamic University Malaysia, Pagoh Campus 2019
Subjects:
HF Commerce
HF5001 Business. Business Administration
Online Access:http://irep.iium.edu.my/77956/
http://irep.iium.edu.my/77956/1/77956-DRSAM.pdf

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