Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective

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Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective

The objectives of this study are to identify the main travel motivations of Malaysian backpackers and to investigate the differences in travel motivations between different groups of backpackers namely; first-time, repeat, and serial backpackers. This study used convenience sampling approach, and th...

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Bibliographic Details
Main Authors:	Abdul Latif, Samshul Amry, Ismail, Nuraini
Format:	Proceeding Paper
Language:	English
Published:	Kulliyyah of Languages and Management, International Islamic University Malaysia, Pagoh Campus 2019
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/77937/ http://irep.iium.edu.my/77937/1/77937-DRSAM.pdf

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