Does the retail hypermarket satisfy customers? market assessment in Malaysia

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Does the retail hypermarket satisfy customers? market assessment in Malaysia

As competition within the retail industry has intensified, an investigation of the factors that drive customer satisfaction towards hypermarkets has become a burning issue. Customer satisfaction is imperative for attaining organizational sustainability through building long term relationship with cu...

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Bibliographic Details
Main Authors:	Chowdhury, Naila Anwar, Haque, A. K. M. Ahasanul, Maulan, Suharni
Format:	Article
Language:	English
Published:	Research Publishing Academy 2019
Subjects:	HF Commerce HF5001 Business. Business Administration HF5428 Retail trade
Online Access:	http://irep.iium.edu.my/77920/ http://irep.iium.edu.my/77920/1/Hypermarket%20Paper%20%28JIBM%29-2019-03-44.pdf

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