Risk reduction in online flight reservation: the role of information search

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Risk reduction in online flight reservation: the role of information search

The air industry is very competitive. Operating costs are high. To survive and earn profits, it is imperative for airlines to save substantial costs. This can come from selling tickets online. However, in many developing countries including Malaysia, a lot of consumers still refuse to buy flights on...

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Bibliographic Details
Main Authors:	Lee, Kwee-Fah, Haque, A. K. M. Ahasanul, Maulan, Suharni, Abdullah, Kalthom, Tarofder, Arun Kumar
Format:	Article
Language:	English
Published:	Lifescience Global 2019
Subjects:	HF Commerce HF5001 Business. Business Administration HF5428 Retail trade
Online Access:	http://irep.iium.edu.my/77912/ http://irep.iium.edu.my/77912/1/JRGEV8A76-Haque.pdf

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