Gold dinar as a consumer product: modified version of the theory of planned behaviour

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Gold dinar as a consumer product: modified version of the theory of planned behaviour

This study is a conceptual discussion that explores the literature concerning the purchase intention of the gold dinar in Malaysia. Although some research has been done on gold dinar acceptance in the past, a thorough marketing research perspective has been missing in this niche. Yet the...

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Bibliographic Details
Main Author:	Peredaryenko, Margarita Sergeevna
Format:	Article
Language:	English English
Published:	Kulliyyah of Economics and Management Sciences, International Islamic University, Malaysia. 2019
Subjects:	HB126.4 Islamic Economics HG201 Money
Online Access:	http://irep.iium.edu.my/77787/ http://irep.iium.edu.my/77787/1/77787_Gold%20Dinar%20as%20a%20Consumer%20Product.pdf http://irep.iium.edu.my/77787/7/77787_GOLD%20DINAR%20AS%20A%20CONSUMER%20PRODUCT_wos.pdf

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