Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion
There are persons with disabilities (PWDs) in each society. The inclusion of PWDs by society, as supported by the United Nation’s sustainable development goals (SDGs), could be encouraged by advertising. Advertising’s influence on one’s worldview is obvious with cultivation theory espousin...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English English English |
| Published: |
IIUM Press, International Islamic University Malaysia
2019
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/77730/ http://irep.iium.edu.my/77730/1/77730_Advertisements%20shape%20our%20social%20reality.pdf http://irep.iium.edu.my/77730/2/77730_Advertisements%20shape%20our%20social%20reality_SCOPUS.pdf http://irep.iium.edu.my/77730/3/77730_Advertisements%20shape%20our%20social%20reality_WOS.pdf |
| _version_ | 1848788492141723648 |
|---|---|
| author | Mokhtar, Aida Ahmed Elyass Hussain, Souhaila |
| author_facet | Mokhtar, Aida Ahmed Elyass Hussain, Souhaila |
| author_sort | Mokhtar, Aida |
| building | IIUM Repository |
| collection | Online Access |
| description | There are persons with disabilities (PWDs) in each society. The inclusion of PWDs by society, as supported by the United Nation’s sustainable development goals (SDGs), could be encouraged by advertising. Advertising’s influence on one’s worldview is obvious with cultivation theory espousing the
phenomenon that prolonged viewing of television could fashion audiences’ worldview by making them believe that the images projected are accurate depictions of reality. PWDs not only nurture compassion within us but provide
us with a wealth of opportunities by coming up with inventions that improve their quality of life. These inventions could empower PWDs by giving them greater independence. The global brand, Apple, through its technological
devices, gives PWDs jobs, a platform for expression and dignity. Apple has created a series of video advertisements that depict its embrace of inclusion
through its technological innovations. The study examines selected Apple’s video advertisements using critical discourse analysis (CDA). The outcome of the study is a framework for brands to use as a guide when incorporating advertising images on the inclusion of PWDs. |
| first_indexed | 2025-11-14T17:41:41Z |
| format | Article |
| id | iium-77730 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English English |
| last_indexed | 2025-11-14T17:41:41Z |
| publishDate | 2019 |
| publisher | IIUM Press, International Islamic University Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-777302020-03-30T14:45:48Z http://irep.iium.edu.my/77730/ Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion Mokhtar, Aida Ahmed Elyass Hussain, Souhaila P87 Communication. Mass media There are persons with disabilities (PWDs) in each society. The inclusion of PWDs by society, as supported by the United Nation’s sustainable development goals (SDGs), could be encouraged by advertising. Advertising’s influence on one’s worldview is obvious with cultivation theory espousing the phenomenon that prolonged viewing of television could fashion audiences’ worldview by making them believe that the images projected are accurate depictions of reality. PWDs not only nurture compassion within us but provide us with a wealth of opportunities by coming up with inventions that improve their quality of life. These inventions could empower PWDs by giving them greater independence. The global brand, Apple, through its technological devices, gives PWDs jobs, a platform for expression and dignity. Apple has created a series of video advertisements that depict its embrace of inclusion through its technological innovations. The study examines selected Apple’s video advertisements using critical discourse analysis (CDA). The outcome of the study is a framework for brands to use as a guide when incorporating advertising images on the inclusion of PWDs. IIUM Press, International Islamic University Malaysia 2019-12-28 Article PeerReviewed application/pdf en http://irep.iium.edu.my/77730/1/77730_Advertisements%20shape%20our%20social%20reality.pdf application/pdf en http://irep.iium.edu.my/77730/2/77730_Advertisements%20shape%20our%20social%20reality_SCOPUS.pdf application/pdf en http://irep.iium.edu.my/77730/3/77730_Advertisements%20shape%20our%20social%20reality_WOS.pdf Mokhtar, Aida and Ahmed Elyass Hussain, Souhaila (2019) Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion. Intellectual Discourse, 27 (Special Issue 2). pp. 855-888. ISSN 0128-4878 E-ISSN 2289-5639 https://journals.iium.edu.my/intdiscourse/index.php/islam/article/view/1465/897 |
| spellingShingle | P87 Communication. Mass media Mokhtar, Aida Ahmed Elyass Hussain, Souhaila Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion |
| title | Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion |
| title_full | Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion |
| title_fullStr | Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion |
| title_full_unstemmed | Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion |
| title_short | Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion |
| title_sort | advertisements shape our social reality: a study of apple advertisements on promoting pwds and inclusion |
| topic | P87 Communication. Mass media |
| url | http://irep.iium.edu.my/77730/ http://irep.iium.edu.my/77730/ http://irep.iium.edu.my/77730/1/77730_Advertisements%20shape%20our%20social%20reality.pdf http://irep.iium.edu.my/77730/2/77730_Advertisements%20shape%20our%20social%20reality_SCOPUS.pdf http://irep.iium.edu.my/77730/3/77730_Advertisements%20shape%20our%20social%20reality_WOS.pdf |