Personalised campaigns in party-centred politics: facebook and instagram as arena for political communication

Personalised campaigns in party-centred politics: facebook and instagram as arena for political communication

Social media like Facebook and Instagram place the focus on the individual politician rather than the political party, thereby expanding the political arena for increased personalised campaigning. The need to use social media to communicate a personal image as a politician...

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Bibliographic Details
Main Authors: Wan Mohd Ghazali, Wan Norshira, Mohamed, Shafizan, Mohd Nasir, Nur Shakira, Abdul Manan, Kamaruzzaman
Format: Article
Language:English
Published: IIUM 2019
Subjects:
H Social Sciences (General)
H61.8 Communication of information
H93 Popular works
JQ719 Elections in Malaysia
Online Access:http://irep.iium.edu.my/77693/
http://irep.iium.edu.my/77693/1/77693_Personalised%20Campaigns%20in%20Party-Centred%20Politics_article.pdf

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