Promotional language and Maqasid Shariah in the advertisements of local and international halal food products

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Promotional language and Maqasid Shariah in the advertisements of local and international halal food products

Abstract: The halal industry is a booming global trade that is known to be profitable to various market sectors. With the aspiration to be the Global Halal Hub by 2020, Malaysia will undoubtedly benefit from the strategic marketing of halal food products. One of the aspects that are known to influe...

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Bibliographic Details
Main Authors:	Wan Mohd Fadzlullah, Wan Nor Fasihah, Ariffin, Adlina
Format:	Proceeding Paper
Language:	English English English English
Published:	2019
Subjects:	H61.8 Communication of information
Online Access:	http://irep.iium.edu.my/77280/ http://irep.iium.edu.my/77280/1/abstract-islamicad%26marketing.pdf http://irep.iium.edu.my/77280/2/IslamicAd%26MarketingSeminar.pdf http://irep.iium.edu.my/77280/3/SEMINAR%20Islamic%20Advertising%20IMC_PROGRAMME%20TENTATIVE-10Dec2019.pdf http://irep.iium.edu.my/77280/4/Cert-Seminar%20on%20Islamic%20Marketing.pdf

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