Genre-based analysis of travel guides: a study on Malaysia, Thailand and the Philippines.
The language of travel guides can help highlight the importance of modelling the mind of the readers and changing them from readers to actual clients. This paper reports a genre- based analysis study of a move-structure of online tourist travel guides of three Asian countries: Malaysia, Thailand an...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UTM Press
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/76929/ http://irep.iium.edu.my/76929/1/86-297-1-PB.pdf |
| _version_ | 1848788364433555456 |
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| author | Mohamad Ali, Afiza Abdulkareem Alali, Bashar Mohamad Ali, Afida |
| author_facet | Mohamad Ali, Afiza Abdulkareem Alali, Bashar Mohamad Ali, Afida |
| author_sort | Mohamad Ali, Afiza |
| building | IIUM Repository |
| collection | Online Access |
| description | The language of travel guides can help highlight the importance of modelling the mind of the readers and changing them from
readers to actual clients. This paper reports a genre- based analysis study of a move-structure of online tourist travel guides of three Asian countries: Malaysia, Thailand and the Philippines. Kathpalia’s nine-move structure (1992) for advertising is adopted as a framework to analyse the selected travel guides using Atlas ti (a qualitative data analysis software). Data selection is based on the latest edition of Asian online travel guides. The main purposes of this study are to analyze the move structures, their strategies and communicative purposes, identify the prevalent move(s) in the selected travel guides, as well as to find out
whether the selected travel guides have the same move structures. The findings of this study show that the travel guides have different quantity of moves. The prevalent moves in these three travel guides were also identified. Results highlight the
diversity and strategies of moves in the online travel guides which are related to the nature of the country, perception and aims of the writer to promote or persuade readers. A brief discussion on these categories, and teaching implications follow these findings |
| first_indexed | 2025-11-14T17:39:39Z |
| format | Article |
| id | iium-76929 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T17:39:39Z |
| publishDate | 2019 |
| publisher | UTM Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-769292019-12-11T09:01:16Z http://irep.iium.edu.my/76929/ Genre-based analysis of travel guides: a study on Malaysia, Thailand and the Philippines. Mohamad Ali, Afiza Abdulkareem Alali, Bashar Mohamad Ali, Afida PE English The language of travel guides can help highlight the importance of modelling the mind of the readers and changing them from readers to actual clients. This paper reports a genre- based analysis study of a move-structure of online tourist travel guides of three Asian countries: Malaysia, Thailand and the Philippines. Kathpalia’s nine-move structure (1992) for advertising is adopted as a framework to analyse the selected travel guides using Atlas ti (a qualitative data analysis software). Data selection is based on the latest edition of Asian online travel guides. The main purposes of this study are to analyze the move structures, their strategies and communicative purposes, identify the prevalent move(s) in the selected travel guides, as well as to find out whether the selected travel guides have the same move structures. The findings of this study show that the travel guides have different quantity of moves. The prevalent moves in these three travel guides were also identified. Results highlight the diversity and strategies of moves in the online travel guides which are related to the nature of the country, perception and aims of the writer to promote or persuade readers. A brief discussion on these categories, and teaching implications follow these findings UTM Press 2019-12 Article PeerReviewed application/pdf en http://irep.iium.edu.my/76929/1/86-297-1-PB.pdf Mohamad Ali, Afiza and Abdulkareem Alali, Bashar and Mohamad Ali, Afida (2019) Genre-based analysis of travel guides: a study on Malaysia, Thailand and the Philippines. LSP International Journal, 6 (2). pp. 1-21. E-ISSN 2601-002X https://lspinternationaljournal.utm.my/index.php/lspij/index |
| spellingShingle | PE English Mohamad Ali, Afiza Abdulkareem Alali, Bashar Mohamad Ali, Afida Genre-based analysis of travel guides: a study on Malaysia, Thailand and the Philippines. |
| title | Genre-based analysis of travel guides: a study on Malaysia, Thailand and the Philippines. |
| title_full | Genre-based analysis of travel guides: a study on Malaysia, Thailand and the Philippines. |
| title_fullStr | Genre-based analysis of travel guides: a study on Malaysia, Thailand and the Philippines. |
| title_full_unstemmed | Genre-based analysis of travel guides: a study on Malaysia, Thailand and the Philippines. |
| title_short | Genre-based analysis of travel guides: a study on Malaysia, Thailand and the Philippines. |
| title_sort | genre-based analysis of travel guides: a study on malaysia, thailand and the philippines. |
| topic | PE English |
| url | http://irep.iium.edu.my/76929/ http://irep.iium.edu.my/76929/ http://irep.iium.edu.my/76929/1/86-297-1-PB.pdf |