Building students' loyalty through superior university entities

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Building students' loyalty through superior university entities

This study expands a previous qualitative investigation of students’ experience of existing entities in higher education institutions (HEIs) of Malaysia. We specifically investigated how experience impacted students’ loyalty which eventually drove them to return to the same university for further st...

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Bibliographic Details
Main Authors:	Mahyuddin, Nafiza, Saad, Mazni, Wan Mohamad, Wan Nurul Fatimah, Ahmad, Aznita, Ong, Mohd Hanafi Azman
Format:	Article
Language:	English English
Published:	Malaysian Journal of Consumer and Family Economics (MACFEA) 2019
Subjects:	LC65 Social aspects of education
Online Access:	http://irep.iium.edu.my/76612/ http://irep.iium.edu.my/76612/1/majcafe%20published.pdf http://irep.iium.edu.my/76612/8/2019-Vol-22-S1-Article-10.pdf

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