Building students' loyalty through superior university entities
This study expands a previous qualitative investigation of students’ experience of existing entities in higher education institutions (HEIs) of Malaysia. We specifically investigated how experience impacted students’ loyalty which eventually drove them to return to the same university for further st...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
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Malaysian Journal of Consumer and Family Economics (MACFEA)
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/76612/ http://irep.iium.edu.my/76612/1/majcafe%20published.pdf http://irep.iium.edu.my/76612/8/2019-Vol-22-S1-Article-10.pdf |
| _version_ | 1848788310886973440 |
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| author | Mahyuddin, Nafiza Saad, Mazni Wan Mohamad, Wan Nurul Fatimah Ahmad, Aznita Ong, Mohd Hanafi Azman |
| author_facet | Mahyuddin, Nafiza Saad, Mazni Wan Mohamad, Wan Nurul Fatimah Ahmad, Aznita Ong, Mohd Hanafi Azman |
| author_sort | Mahyuddin, Nafiza |
| building | IIUM Repository |
| collection | Online Access |
| description | This study expands a previous qualitative investigation of students’ experience of existing entities in higher education institutions (HEIs) of Malaysia. We specifically investigated how experience impacted students’ loyalty which eventually drove them to return to the same university for further studies. The Structural Equation Model with Partial Least Square (PLS-SEM) was done on a selected group of 200 undergraduates from these institutions. The findings illustrated the top three reasons that positively and significantly influenced their academic progression at the same university as Campus Infrastructure, Support System, and Teaching Quality. The study therefore concludes that if the average level of these three entities were good, then the level of Student Loyalty would also excel accordingly. The study highlights the need for HEIs to enhance their reputation by continuously improving and upgrading these identified entities to attract the university’s main stakeholders to come back for more quality learning experience. |
| first_indexed | 2025-11-14T17:38:48Z |
| format | Article |
| id | iium-76612 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T17:38:48Z |
| publishDate | 2019 |
| publisher | Malaysian Journal of Consumer and Family Economics (MACFEA) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-766122019-12-01T02:32:50Z http://irep.iium.edu.my/76612/ Building students' loyalty through superior university entities Mahyuddin, Nafiza Saad, Mazni Wan Mohamad, Wan Nurul Fatimah Ahmad, Aznita Ong, Mohd Hanafi Azman LC65 Social aspects of education This study expands a previous qualitative investigation of students’ experience of existing entities in higher education institutions (HEIs) of Malaysia. We specifically investigated how experience impacted students’ loyalty which eventually drove them to return to the same university for further studies. The Structural Equation Model with Partial Least Square (PLS-SEM) was done on a selected group of 200 undergraduates from these institutions. The findings illustrated the top three reasons that positively and significantly influenced their academic progression at the same university as Campus Infrastructure, Support System, and Teaching Quality. The study therefore concludes that if the average level of these three entities were good, then the level of Student Loyalty would also excel accordingly. The study highlights the need for HEIs to enhance their reputation by continuously improving and upgrading these identified entities to attract the university’s main stakeholders to come back for more quality learning experience. Malaysian Journal of Consumer and Family Economics (MACFEA) 2019-11 Article PeerReviewed application/pdf en http://irep.iium.edu.my/76612/1/majcafe%20published.pdf application/pdf en http://irep.iium.edu.my/76612/8/2019-Vol-22-S1-Article-10.pdf Mahyuddin, Nafiza and Saad, Mazni and Wan Mohamad, Wan Nurul Fatimah and Ahmad, Aznita and Ong, Mohd Hanafi Azman (2019) Building students' loyalty through superior university entities. Malaysian Journal of Consumer and Family Economics (MACFEA), 22 (S1). pp. 161-174. ISSN 1511-2802 http://www.majcafe.com/ |
| spellingShingle | LC65 Social aspects of education Mahyuddin, Nafiza Saad, Mazni Wan Mohamad, Wan Nurul Fatimah Ahmad, Aznita Ong, Mohd Hanafi Azman Building students' loyalty through superior university entities |
| title | Building students' loyalty through superior university entities |
| title_full | Building students' loyalty through superior university entities |
| title_fullStr | Building students' loyalty through superior university entities |
| title_full_unstemmed | Building students' loyalty through superior university entities |
| title_short | Building students' loyalty through superior university entities |
| title_sort | building students' loyalty through superior university entities |
| topic | LC65 Social aspects of education |
| url | http://irep.iium.edu.my/76612/ http://irep.iium.edu.my/76612/ http://irep.iium.edu.my/76612/1/majcafe%20published.pdf http://irep.iium.edu.my/76612/8/2019-Vol-22-S1-Article-10.pdf |