Islamic brand personality and customer satisfaction: a conceptual study
Brand personality plays an important role in affecting customer satisfaction. Muslim population is estimated to reach 30 percent of world’s population and it is considered as the fastest religion spreading in the world. To tap into this market, it is important to explore various aspects of business,...
| Main Authors: | , |
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| Format: | Proceeding Paper |
| Language: | English English English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/76543/ http://irep.iium.edu.my/76543/1/76543_Islamic%20brand%20personality%20and%20customer%20satisfaction.pdf http://irep.iium.edu.my/76543/2/Acceptance%20Letter%20-%20Conference%20in%20langkawi%20-%20Dec%202018.pdf http://irep.iium.edu.my/76543/3/Registration%20Slip.pdf |
| _version_ | 1848788300273287168 |
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| author | Jan, Muhammad Tahir Perdana, Firdaus Fanny Putera |
| author_facet | Jan, Muhammad Tahir Perdana, Firdaus Fanny Putera |
| author_sort | Jan, Muhammad Tahir |
| building | IIUM Repository |
| collection | Online Access |
| description | Brand personality plays an important role in affecting customer satisfaction. Muslim population is estimated to reach 30 percent of world’s population and it is considered as the fastest religion spreading in the world. To tap into this market, it is important to explore various aspects of business, in general, and marketing, in particular, from the perspective of Muslim consumers. The present research also attempts to do the same by proposing a conceptual model related to brand personality, named, Islamic Brand Personality (IBP) and its impact on customer satisfaction. Personality dimensions developed by Aaker was extended by undertaking an extensive and exhaustive review of the literature. The same model is revised according to Quran and Hadith. Sophistication and Ruggedness were eliminated during the model development, while other three dimensions, namely, Trustworthiness, Justice and Shariah Compliance emerged during the review. The resulted conceptual model is expected to effectively help the marketers differentiate Islamic brands that eventually can entice more Muslim consumers in using their products compared to the conventional counterparts. |
| first_indexed | 2025-11-14T17:38:38Z |
| format | Proceeding Paper |
| id | iium-76543 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English English |
| last_indexed | 2025-11-14T17:38:38Z |
| publishDate | 2018 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-765432021-11-11T02:54:05Z http://irep.iium.edu.my/76543/ Islamic brand personality and customer satisfaction: a conceptual study Jan, Muhammad Tahir Perdana, Firdaus Fanny Putera HF5001 Business. Business Administration Brand personality plays an important role in affecting customer satisfaction. Muslim population is estimated to reach 30 percent of world’s population and it is considered as the fastest religion spreading in the world. To tap into this market, it is important to explore various aspects of business, in general, and marketing, in particular, from the perspective of Muslim consumers. The present research also attempts to do the same by proposing a conceptual model related to brand personality, named, Islamic Brand Personality (IBP) and its impact on customer satisfaction. Personality dimensions developed by Aaker was extended by undertaking an extensive and exhaustive review of the literature. The same model is revised according to Quran and Hadith. Sophistication and Ruggedness were eliminated during the model development, while other three dimensions, namely, Trustworthiness, Justice and Shariah Compliance emerged during the review. The resulted conceptual model is expected to effectively help the marketers differentiate Islamic brands that eventually can entice more Muslim consumers in using their products compared to the conventional counterparts. 2018 Proceeding Paper NonPeerReviewed application/pdf en http://irep.iium.edu.my/76543/1/76543_Islamic%20brand%20personality%20and%20customer%20satisfaction.pdf application/pdf en http://irep.iium.edu.my/76543/2/Acceptance%20Letter%20-%20Conference%20in%20langkawi%20-%20Dec%202018.pdf application/pdf en http://irep.iium.edu.my/76543/3/Registration%20Slip.pdf Jan, Muhammad Tahir and Perdana, Firdaus Fanny Putera (2018) Islamic brand personality and customer satisfaction: a conceptual study. In: 4th ASIA International Conference (AIC2018), 8th-9th December 2018, Langkawi. (Unpublished) |
| spellingShingle | HF5001 Business. Business Administration Jan, Muhammad Tahir Perdana, Firdaus Fanny Putera Islamic brand personality and customer satisfaction: a conceptual study |
| title | Islamic brand personality and customer satisfaction: a conceptual study |
| title_full | Islamic brand personality and customer satisfaction: a conceptual study |
| title_fullStr | Islamic brand personality and customer satisfaction: a conceptual study |
| title_full_unstemmed | Islamic brand personality and customer satisfaction: a conceptual study |
| title_short | Islamic brand personality and customer satisfaction: a conceptual study |
| title_sort | islamic brand personality and customer satisfaction: a conceptual study |
| topic | HF5001 Business. Business Administration |
| url | http://irep.iium.edu.my/76543/ http://irep.iium.edu.my/76543/1/76543_Islamic%20brand%20personality%20and%20customer%20satisfaction.pdf http://irep.iium.edu.my/76543/2/Acceptance%20Letter%20-%20Conference%20in%20langkawi%20-%20Dec%202018.pdf http://irep.iium.edu.my/76543/3/Registration%20Slip.pdf |