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Developing a comprehensive model of Islamic brand personality: a conceptual study

Brand personality plays an important role in affecting customer satisfaction. Muslim population is estimated to reach 30 percent of world’s population and it is considered as the fastest religion spreading in the world. To tap into this market, it is important to explore various aspects of business,...

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Bibliographic Details
Main Authors:	Jan, Muhammad Tahir, Perdana, Firdaus Fanny Putera
Format:	Proceeding Paper
Language:	English
Published:	Readers Insight Publisher 2018
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/76541/ http://irep.iium.edu.my/76541/1/Islamic%20Brand%20Personality%20-%20Asia%20proceeding%20social%20sciences%20-%202018.pdf

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