Elements of advertisement and their impact on buying behaviour: A study of skincare products in Malaysia

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Elements of advertisement and their impact on buying behaviour: A study of skincare products in Malaysia

This paper mainly aimed to identify the impact of critical factors of advertisement on consumer buying behaviour for skincare products. Data for this study were collected from 428 people from all around Malaysia using self-administered questionnaires. The acquired data went through an exhaustive...

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Bibliographic Details
Main Authors:	Jan, Muhammad Tahir, Haque, A. K. M. Ahasanul, Abdullah, Kalthom, Anis, Zohurul, E-Alam, Faisal
Format:	Article
Language:	English English
Published:	Growing Science, Canada 2019
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/76466/ http://irep.iium.edu.my/76466/1/76466_Elements%20of%20advertisement%20and%20their%20impact.pdf http://irep.iium.edu.my/76466/2/76466_Elements%20of%20advertisement%20and%20their%20impact_SCOPUS.pdf

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