Applying technology acceptance model to investigate the use of smartphone advertising in Malaysia

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Applying technology acceptance model to investigate the use of smartphone advertising in Malaysia

The rapid development of internet, mobile information technologies and communications keep offering unprecedented concepts in the way people use new technology and communicate information. This also applies to Malaysia where this study was performed. The main objective of this paper is to investigat...

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Bibliographic Details
Main Authors:	Jan, Muhammad Tahir, Jager, Johan W de, Ameziane, Alileche Mohamed, Sultan, Naheed
Format:	Article
Language:	English
Published:	AMH International 2019
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/76464/ http://irep.iium.edu.my/76464/1/76464_Applying%20technology%20acceptance%20model.pdf

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