The effect of customer satisfaction on customer loyalty in the motor industry

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The effect of customer satisfaction on customer loyalty in the motor industry

This study aims to determine the effects of three exogenous variables, namely, service quality, price fairness and Shari’ah compliance on customer loyalty through customer satisfaction as the mediator. Applying the theory of customer satisfaction, a structural equation model was developed and tested...

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Bibliographic Details
Main Authors:	Lim, Ka Bian, Haque, A. K. M. Ahasanul, Wok, Saodah, Tarofder, Arun Kumar
Format:	Article
Language:	English English
Published:	Universidad del Zulia 2019
Subjects:	HF Commerce
Online Access:	http://irep.iium.edu.my/76271/ http://irep.iium.edu.my/76271/1/76271_The%20effect%20of%20customer%20satisfaction.pdf http://irep.iium.edu.my/76271/2/76271_The%20effect%20of%20customer%20satisfaction_SCOPUS.pdf

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