Pharmaceutical marketing ethics in healthcare quality for patient satisfaction: an Islamic approach

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Pharmaceutical marketing ethics in healthcare quality for patient satisfaction: an Islamic approach

ABSTRACT Patients are the center of healthcare system where key role players include pharmaceutical manufacturers. In recent years, ethical standards of marketing strategies conducted by pharmaceutical manufacturers have declined significantly which raises the question of healthcare quality. The con...

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Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Kabir, Sardar Md Humayun, Tarofder, Arun Kumar, Anwar, Naila, Yasmin, Farzana, Maziz, Nazmul Hasan
Format:	Article
Language:	English English
Published:	Advanced Scientific Research 2019
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/76267/ http://irep.iium.edu.my/76267/1/76267_Pharmaceutical%20Marketing%20Ethics.pdf http://irep.iium.edu.my/76267/2/76267_Pharmaceutical%20Marketing%20Ethics_SCOPUS.pdf

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