Likelihood of using online banking services among consumers: application of logit model
Research on the area of internet banking has been extensively studied in developing countries since internet banking resumed from the new millennium. Most studies on this topic were conducted in Asian countries. Most methods adopted are attempted to analyze the ‘perception' among respondents...
| Main Authors: | Duasa, Jarita, Zainan Nazri, Nurul Jannah, Zainal, Nur Hidayah |
|---|---|
| Format: | Article |
| Language: | English English English |
| Published: |
Malaysian Consumer and Family Economics Association (MACFEA)
2019
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/76004/ http://irep.iium.edu.my/76004/1/2019-Vol-22-S2-Article-14_majcafe.pdf http://irep.iium.edu.my/76004/7/Vol%2022%20%28S2%29%2C%202019%20%E2%80%93%20MAJCAFE.pdf http://irep.iium.edu.my/76004/8/76004_Likelihood%20of%20using%20online%20banking_SCOPUS.pdf |
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