Barisan Nasional's GE14 campaign materials: a reversed third-person effect

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Barisan Nasional's GE14 campaign materials: a reversed third-person effect

The third-person effect theory postulates that respondents would deny media’s direct effect on themselves but would perceive the same media as having a greater effect on others. A “reverse” third-person effect happens when the intended influence is perceived to be desirable or intelligent on oneself...

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Bibliographic Details
Main Authors:	Syed Abdullah Idid, Syed Arabi, Souket, Rizwanah
Format:	Article
Language:	English English
Published:	Taylor's University Lakeside Campus 2019
Subjects:	JQ719 Elections in Malaysia P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/75434/ http://irep.iium.edu.my/75434/1/75434_Barisan%20Nasional%27s%20GE14.pdf http://irep.iium.edu.my/75434/2/75434_Barisan%20Nasional%27s%20GE14_SCOPUS.pdf

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