Malays consumer racism ethnocentrism and animosity

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Malays consumer racism ethnocentrism and animosity

The purpose of this research is to examine the effects of three exogenous constructs; consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity towards Malay consumers' product judgement and willingness to buy Chinese products. First, this chapter discusses the re...

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Bibliographic Details
Main Author:	Abdul Latif, Samshul Amry
Format:	Book
Language:	English
Published:	IIUM Press, International Islamic University Malaysia 2017
Subjects:	HT Communities. Classes. Races
Online Access:	http://irep.iium.edu.my/74975/ http://irep.iium.edu.my/74975/1/74975_Malays%20consumer%20racism%20ethnocentrim%20and%20animosity.pdf

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