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Halal certification mark, brand quality, and awareness: do they influence buying decisions of Nigerian consumers?

Purpose – This paper intends to ascertain whether halal certification mark, halal brand quality, and halal awareness influence Nigerian consumers when making buying decisions. Design/methodology/approach – The researchers reflect on the newly collected data to shed light on this issue from perspe...

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Bibliographic Details
Main Authors:	Jaiyeoba, Haruna Babatunde, Abdullah, Moha Asri
Format:	Proceeding Paper
Language:	English
Published:	2019
Subjects:	HF5001 Business. Business Administration HF5410 Marketing. Distribution of products HF5437 Purchasing. Selling. Sales personnel. Sales executives HF5735 Business records management
Online Access:	http://irep.iium.edu.my/74267/ http://irep.iium.edu.my/74267/7/74267%20Halal%20Certification%20Mark%20Brand%20Quality.pdf

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