The effective use of video in social media as persuasive technology for charity

The effective use of video in social media as persuasive technology for charity

This experimental study investigates the effective use of video in social media as persuasive technology to persuade teenagers towards charity. The study seeks to find the elements of a video that can be substantial to make a video attractive as well as having the ability to change the mindset of te...

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Bibliographic Details
Main Authors: Abdul Rahman, Maryam, Mahmud, Murni
Format: Book
Language:English
Published: IIUM Press, International Islamic University Malaysia 2017
Subjects:
T Technology (General)
Online Access:http://irep.iium.edu.my/74139/
http://irep.iium.edu.my/74139/1/74139_The%20effective%20use%20of%20video%20in%20social%20media%20as%20persuasive%20technology%20for%20charity.pdf

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