Advertising practices and promotion in the Islamic World under the Shariah observation: a case study on Bank Islam in Malaysia

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Advertising practices and promotion in the Islamic World under the Shariah observation: a case study on Bank Islam in Malaysia

Functions of Islamic banking needs more refinement and preciseness for serving greater Ummatic interest. This study related to the advertising and promotion of Islamic banking services in Malaysia...

Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Mohd. Israil, Khaliq Ahmad, Jahan, Syeada Irfath
Format:	Article
Language:	English
Published:	Indian Journal of Marketing 2009
Subjects:	HB801 Consumption. Demand
Online Access:	http://irep.iium.edu.my/73987/ http://irep.iium.edu.my/73987/6/73987%20Advertising%20practices%20and%20promotion.pdf

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