Does perceived usefulness and perceived ease of use affect intention to use crowdfunding platforms?
This paper aims to address the influence of perceived usefulness (PU) and perceived ease of use (PEOU) on the intention (INT) to use crowdfunding platforms among small-to-medium enterprises (SMEs). Data were collected from 163 SMEs in Selangor, Malaysia, using a purposive sampling approach. The hypo...
| Main Authors: | , , |
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| Format: | Proceeding Paper |
| Language: | English English English |
| Published: |
2019
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| Online Access: | http://irep.iium.edu.my/73944/ http://irep.iium.edu.my/73944/3/letter%20of%20acceptance.pdf http://irep.iium.edu.my/73944/19/73944%20Does%20perceived%20usefulness.pdf http://irep.iium.edu.my/73944/2/Full%20paper%20proofread%20with%20template%20%281%29.pdf |
| _version_ | 1848787885790068736 |
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| author | Md Husin, Maizaitulaidawati Haron, Razali Aziz, Shabab |
| author_facet | Md Husin, Maizaitulaidawati Haron, Razali Aziz, Shabab |
| author_sort | Md Husin, Maizaitulaidawati |
| building | IIUM Repository |
| collection | Online Access |
| description | This paper aims to address the influence of perceived usefulness (PU) and perceived ease of use (PEOU) on the intention (INT) to use crowdfunding platforms among small-to-medium enterprises (SMEs). Data were collected from 163 SMEs in Selangor, Malaysia, using a purposive sampling approach. The hypotheses were tested by applying structural equation modelling. The results revealed that perceived usefulness and perceived ease of use were able to influence intentions to use crowdfunding platforms. By examining perceived usefulness and perceived ease of use on intention, this paper validated the importance of both constructs in affecting the intention of SMEs in using crowdfunding. The result of this paper will help in guiding efforts of crowdfunding platform providers to formulate strategies that will enhance SMEs intention to use their platforms. |
| first_indexed | 2025-11-14T17:32:03Z |
| format | Proceeding Paper |
| id | iium-73944 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English English |
| last_indexed | 2025-11-14T17:32:03Z |
| publishDate | 2019 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-739442019-08-23T03:18:10Z http://irep.iium.edu.my/73944/ Does perceived usefulness and perceived ease of use affect intention to use crowdfunding platforms? Md Husin, Maizaitulaidawati Haron, Razali Aziz, Shabab HG Finance HG4001 Financial management. Business finance. Corporation finance. This paper aims to address the influence of perceived usefulness (PU) and perceived ease of use (PEOU) on the intention (INT) to use crowdfunding platforms among small-to-medium enterprises (SMEs). Data were collected from 163 SMEs in Selangor, Malaysia, using a purposive sampling approach. The hypotheses were tested by applying structural equation modelling. The results revealed that perceived usefulness and perceived ease of use were able to influence intentions to use crowdfunding platforms. By examining perceived usefulness and perceived ease of use on intention, this paper validated the importance of both constructs in affecting the intention of SMEs in using crowdfunding. The result of this paper will help in guiding efforts of crowdfunding platform providers to formulate strategies that will enhance SMEs intention to use their platforms. 2019-07 Proceeding Paper NonPeerReviewed application/pdf en http://irep.iium.edu.my/73944/3/letter%20of%20acceptance.pdf application/pdf en http://irep.iium.edu.my/73944/19/73944%20Does%20perceived%20usefulness.pdf application/pdf en http://irep.iium.edu.my/73944/2/Full%20paper%20proofread%20with%20template%20%281%29.pdf Md Husin, Maizaitulaidawati and Haron, Razali and Aziz, Shabab (2019) Does perceived usefulness and perceived ease of use affect intention to use crowdfunding platforms? In: 21st Malaysian Finance Association Conference 2019 (MFAC 2019), 31st July-1st August 2019, Sunway University. (Unpublished) |
| spellingShingle | HG Finance HG4001 Financial management. Business finance. Corporation finance. Md Husin, Maizaitulaidawati Haron, Razali Aziz, Shabab Does perceived usefulness and perceived ease of use affect intention to use crowdfunding platforms? |
| title | Does perceived usefulness and perceived ease of use affect intention to use crowdfunding platforms? |
| title_full | Does perceived usefulness and perceived ease of use affect intention to use crowdfunding platforms? |
| title_fullStr | Does perceived usefulness and perceived ease of use affect intention to use crowdfunding platforms? |
| title_full_unstemmed | Does perceived usefulness and perceived ease of use affect intention to use crowdfunding platforms? |
| title_short | Does perceived usefulness and perceived ease of use affect intention to use crowdfunding platforms? |
| title_sort | does perceived usefulness and perceived ease of use affect intention to use crowdfunding platforms? |
| topic | HG Finance HG4001 Financial management. Business finance. Corporation finance. |
| url | http://irep.iium.edu.my/73944/ http://irep.iium.edu.my/73944/3/letter%20of%20acceptance.pdf http://irep.iium.edu.my/73944/19/73944%20Does%20perceived%20usefulness.pdf http://irep.iium.edu.my/73944/2/Full%20paper%20proofread%20with%20template%20%281%29.pdf |