The adoption of mobile commerce in Malaysia: an exploratory study on the extension of theory of planned behavior

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The adoption of mobile commerce in Malaysia: an exploratory study on the extension of theory of planned behavior

Mobile Commerce also known as M-commerce is thought to be the next big phase in technologically dependent society after following E-commerce era. Mobile commerce has been a huge success in terms of individuals’ adoption in some markets like Korea, Hong Kong, and Japan while surprisingly, not as flou...

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Bibliographic Details
Main Authors:	Noordin, Mohamad Fauzan, Sadi, A.H.M. Saifullah
Format:	Article
Language:	English
Published:	University of Delhi, Shri Ram College of Commerce 2010
Subjects:	HF Commerce
Online Access:	http://irep.iium.edu.my/7394/ http://irep.iium.edu.my/7394/1/Journal_of_Business_Analyst_JBA_Paper_2.pdf

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