Factors influencing the adoption of m-commerce: an exploratory analysis

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Factors influencing the adoption of m-commerce: an exploratory analysis

Mobile Commerce, also known as, M-commerce is thought to be the next big phase in this technologically dependent society after E-commerce era. However, its adoption and level of use is low in Malaysia compared to others nations such as Korea, Singapore, and Japan. This study aims to identify some...

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Bibliographic Details
Main Authors:	Sadi, A.H.M. Saifullah, Noordin, Mohamad Fauzan
Format:	Proceeding Paper
Language:	English
Published:	2011
Subjects:	HF Commerce
Online Access:	http://irep.iium.edu.my/7386/ http://irep.iium.edu.my/7386/1/IEOM_2011_International_Conference_Proceedings_Paper_5_%281%29.pdf

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