Factors influencing the adoption of m-commerce: an exploratory analysis
Mobile Commerce, also known as, M-commerce is thought to be the next big phase in this technologically dependent society after E-commerce era. However, its adoption and level of use is low in Malaysia compared to others nations such as Korea, Singapore, and Japan. This study aims to identify some...
| Main Authors: | , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/7386/ http://irep.iium.edu.my/7386/1/IEOM_2011_International_Conference_Proceedings_Paper_5_%281%29.pdf |
| _version_ | 1848776836774887424 |
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| author | Sadi, A.H.M. Saifullah Noordin, Mohamad Fauzan |
| author_facet | Sadi, A.H.M. Saifullah Noordin, Mohamad Fauzan |
| author_sort | Sadi, A.H.M. Saifullah |
| building | IIUM Repository |
| collection | Online Access |
| description | Mobile Commerce, also known as, M-commerce is thought to be the next big phase in this technologically dependent
society after E-commerce era. However, its adoption and level of use is low in Malaysia compared to others nations
such as Korea, Singapore, and Japan. This study aims to identify some factors that affect the adoption of Mcommerce
in Malaysia based on traditional technology models such as Theory of Reason Action (TRA), Theory of
Planned Behavior (TPB),Technology Acceptance Model (TAM) and Diffusion Innovation theory (DOI). In this
research, an exploratory factor analysis was conducted on different measures to identify the underlying factors
influencing the adoption of M-commerce. The findings revealed that all the thirteen (13) factors were statistically
significant and can affect the adoption of m-commerce. |
| first_indexed | 2025-11-14T14:36:25Z |
| format | Proceeding Paper |
| id | iium-7386 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T14:36:25Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-73862011-11-29T13:00:01Z http://irep.iium.edu.my/7386/ Factors influencing the adoption of m-commerce: an exploratory analysis Sadi, A.H.M. Saifullah Noordin, Mohamad Fauzan HF Commerce Mobile Commerce, also known as, M-commerce is thought to be the next big phase in this technologically dependent society after E-commerce era. However, its adoption and level of use is low in Malaysia compared to others nations such as Korea, Singapore, and Japan. This study aims to identify some factors that affect the adoption of Mcommerce in Malaysia based on traditional technology models such as Theory of Reason Action (TRA), Theory of Planned Behavior (TPB),Technology Acceptance Model (TAM) and Diffusion Innovation theory (DOI). In this research, an exploratory factor analysis was conducted on different measures to identify the underlying factors influencing the adoption of M-commerce. The findings revealed that all the thirteen (13) factors were statistically significant and can affect the adoption of m-commerce. 2011 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/7386/1/IEOM_2011_International_Conference_Proceedings_Paper_5_%281%29.pdf Sadi, A.H.M. Saifullah and Noordin, Mohamad Fauzan (2011) Factors influencing the adoption of m-commerce: an exploratory analysis. In: 2011 International Conference on Industrial Engineering and Operations Management, 22 – 24 January 2011, Kuala Lumpur, Malaysia. http://www.iieom.org/ieom2011/pdfs/IEOM073.pdf |
| spellingShingle | HF Commerce Sadi, A.H.M. Saifullah Noordin, Mohamad Fauzan Factors influencing the adoption of m-commerce: an exploratory analysis |
| title | Factors influencing the adoption of m-commerce: an exploratory analysis |
| title_full | Factors influencing the adoption of m-commerce: an exploratory analysis |
| title_fullStr | Factors influencing the adoption of m-commerce: an exploratory analysis |
| title_full_unstemmed | Factors influencing the adoption of m-commerce: an exploratory analysis |
| title_short | Factors influencing the adoption of m-commerce: an exploratory analysis |
| title_sort | factors influencing the adoption of m-commerce: an exploratory analysis |
| topic | HF Commerce |
| url | http://irep.iium.edu.my/7386/ http://irep.iium.edu.my/7386/ http://irep.iium.edu.my/7386/1/IEOM_2011_International_Conference_Proceedings_Paper_5_%281%29.pdf |