From educational to edutainment: issues and challenges of museum public relation in Malaysia

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From educational to edutainment: issues and challenges of museum public relation in Malaysia

The museum is an important institution of depositors and "guardians" of national cultural treasures for a country. The museum also plays a role in safeguarding and nurturing the value of a society. Through the museum community can learn and take lessons from events that have taken place. S...

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Bibliographic Details
Main Author:	Abdul Manan, Kamaruzzaman
Format:	Proceeding Paper
Language:	English
Published:	2019
Subjects:	H61.8 Communication of information H63 Museum. Exhibitions P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/73661/ http://irep.iium.edu.my/73661/14/73661_From%20Educational%20to%20Edutainment_complete.pdf

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