Modified version of the theory of planned behaviour to study the purchase intention towards Gold Dinar

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Modified version of the theory of planned behaviour to study the purchase intention towards Gold Dinar

This study explores the literature concerning the purchase intention of gold dinar in Malaysia. Although some research has been done on gold dinar acceptance in the past, a thorough marketing research perspective has been missing in this niche. Yet the gold dinar market is quite dynamic with many pu...

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Bibliographic Details
Main Author:	Peredaryenko, Margarita Sergeevna
Format:	Proceeding Paper
Language:	English English English
Published:	2019
Subjects:	H Social Sciences (General) HB Economic Theory HG201 Money
Online Access:	http://irep.iium.edu.my/73466/ http://irep.iium.edu.my/73466/22/73466%20Modified%20Version%20of%20the%20Theory%20of%20Planned%20Behaviour.pdf http://irep.iium.edu.my/73466/1/ICFM-2019-050A.pdf http://irep.iium.edu.my/73466/10/ICFM-2019-050A%20%28slides%29.pdf

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